Business of Wedding Photography

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$9
Cyrus Roussilhes
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“The Business of Wedding Photography. Work Less, Earn More.” by Cyrus Roussilhes - triple nominated Australia's Top Wedding Photographer.

A must-read for today and tomorrow's professional wedding photographers who want to get ahead in an overcrowded market.

This no-nonsense, quick-guide is broken down into over 70 easy to implement parts. A perfect companion guide giving you tips and strategies that work.  

INTRODUCTION

MARKETING & SELLING

Pick Your Market

Proactive Marketing

60 Seconds for Marketing

Quick Efficient Marketing

Website - Basic Must-Haves

Make Buying and Contacting Easy

Website - 5 Second Rule

Magazine Ads - If You Must Pay

Secrets of Subliminal Messages

Guerilla Marketing

Advertising - Beauty vs Pollution

Marketing in the Future

An Image is Worth 1000 Words

The Power of Imagery

Branding in Public Spaces

CUSTOMER SERVICE

Providing the Best Customer Service

Client Booking Form - Versatility

Three Parts to an Offer

Welcoming the Objections

Dealing with Objections

Allowing for Luck

Selling Language

Selling at Consultation

Using the Senses

Getting the Right Feedback

Manage & Convert Enquiries into Bookings

Maximising Selling Success

Psychology of the Sale

Storytelling

Asking the Right Questions

How to Gain Trust

Testimonials - The Social Proof

How to Value-add

A Better Way to Offer Incentives

Saying “No!”

Educating Your Client with Images

What’s in it for Me?

Clients are Time-Poor (and mostly lazy)

Photography for Life

PRICING, PRODUCTS & SERVICES

Pricing Tips & Tricks

Understanding Item Performance

Prints - Selling

Prints - Priming New Clients to Buy

Books - Advantages

Books - Versatility

Books & Albums - Upselling

Editing & Shooting Language

Digital Files - Selling

Digital Files - Terminology

Winning the Price Wars

Pricing - Revealing Publicly

Pricing Calculation

Pricing Calculation (Part II)

NETWORKING

Picking Your Business Friends

Networking

BNI

Cross Promotion

BUSINESS IMPROVEMENT

Business Plans

Checklists & Forms

Problems and Solutions

Run Your Business like a Farm

The Business of Out Sourcing

TASK MANAGEMENT

Pressures of Business

Working Long Hours

Reducing Pressures

Task Management

Emails

Action or Assign

PERSONAL GROWTH

Path of Least Resistance

Breaking the Fog of Routine

Workflow 1.2

How to Feel Successful

The Meaning of Life

About the Author

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